# Manager, Field Marketing **Company**: Red Bull **Location**: Atlanta, Georgia **Experience**: senior **Job type**: full-time **Salary**: $85,600 – $128,400+ cash incentives **Category**: Marketing **Industry**: Beverages **Apply**: https://jobs.redbull.com/us-en/manager-field-marketing-ref31961o?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply **Canonical**: https://yubhub.co/jobs/job_03728c12-993 ## Description The Field Marketing Manager (FMM) is responsible for building the local face of Red Bull in their field in the most relevant way and in line with the global and national strategies and priorities. They build strong local networks including opinion-leaders and key influencers both online (social media) and offline. They create and implement marketing initiatives in the four key pillars of the marketing mix (Consumer Collecting, Sports, Culture and Communications) leveraging On Premise, Off Premise and New Business opportunities while encompassing local needs. The FMM embodies Red Bull's commitment to giving a local face to the global brand by developing marketing plans informed by consumer & product insights and coaching their teams of specialists towards best-in-class execution. The FMM is based 'in the field' to bring the brand to life locally. **Responsibilities:** - Infuse global and national Red Bull priorities, strategies and the Red Bull philosophy in the field focusing on building a local face of the global brand. - Ensure top-notch understanding of the consumer in various fields across the region which forms the basis of local idea generation and execution. - Define ideas and programs which build brand image and increase understanding of the product functionality on a local level (working closely with regional & national Sports, Culture, and Brand Marketing team). - Lead local regional intelligence, sharing market insights (consumer insights, competitors, etc.) with the regional national team. - Work in conjunction with regional sales to build mental and physical availability within On Premise, Off Premise and New Business environments and ensuring the product is at arms reach in every field marketing activity. - Work cross-functionally, managing internal and external requests in line with the annual business plan priorities. - Create and support local key events, scenes and marketing opportunities in line with Red Bull brand values and relevant to the local consumer and media landscape, with a focus on participation. - Ensure that every consumer experience with the brand is a positive one thanks to attention to detail and premium execution at events and all other field marketing activities. - Build a top-notch network and sustainable relationships with the key influencers of the region (local authorities, local sport/fitness and culture opinion leaders relevant to our target, entrepreneurial communities, local media outlets). - Collaborate with Sports Marketing teams to incorporate Red Bull athlete activations in plans and build smart 360 plans to amplify reach. - Understand the latest generational trends by being close to consumers and talking to networks in the different scenes. - Involve the local team in idea generation for the field and capitalize on their personal university lifestyle to identify technology/digitally/socially driven consumer trends early. - Create new and innovative ideas that bring the brand to life, tapping into local networks, scenes and opinion-leaders, and execute these ideas with the right balance between the 4 pillars of the marketing mix. - Act as a role model and display the Red Bull values with a consistent tone of voice that is motivating and inspiring. - Source, hire, train and manage Field Marketing Specialists who fit the brand, have a Red Bull attitude and perfectly fit the field scenes. - Implement and uphold a clean logistical system for warehousing and infrastructure to ensure having the right tools and management in place to support local needs. - Develop and manage the regional budget with the support of the head of field and regional marketing team. **Requirements:** - 3+ years marketing experience. - People management experience with a proven track record in hiring, training, and motivating teams. - Experience in working with commercial teams – general sales or trade marketing. - Proven background in negotiation and management of budgets. - Excellent communication and networking skills. - Strong leadership, planning and project management skills. - Continual understanding of consumer trends and insights. - Creative marketer with depth in brand understanding and innovation. - Ability to multi-task and work in cross-functional teams. - Excellent communication skills, orally and in writing. - Bachelor's degree or equivalent work experience. - Fluent in English, additional language skills an advantage. - Valid US driver's license. **What We Offer:** - Competitive salary ($85,600 - $128,400+ cash incentives). - Comprehensive Medical, Dental and Vision Plans. - 401k Match. - Family Leave. - PTO & Paid Holiday Schedule. - Pet, Legal, and Life Insurance. - Tuition Reimbursement. ## Skills ### Required - marketing experience - people management - budget management - communication skills - leadership skills ### Nice to have - additional language skills --- Source: [Apply at jobs.redbull.com](https://jobs.redbull.com/us-en/manager-field-marketing-ref31961o?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)