# Paid Search Senior Manager **Company**: Wise **Location**: London **Work arrangement**: hybrid **Experience**: senior **Job type**: full-time **Category**: Marketing **Industry**: Finance **Apply**: https://jobs.smartrecruiters.com/Wise/744000159696899-paid-search-senior-manager?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply **Canonical**: https://yubhub.co/jobs/job_0370c1dd-e11 ## Description We are looking for an experienced, strategic and hands-on Paid Search Senior Manager to own our channel strategy and execution across a complex, global business. As a Paid Search Senior Manager at Wise, you will be responsible for turning our growth objectives into clear plans, KPIs and investment choices, then staying close to delivery to make sure the work creates measurable customer and business impact. Responsibilities: - Search Strategy & Execution: Own the end-to-end paid search strategy and execution for your remit. Translate business and customer objectives into a clear quarterly plan, channel KPIs, priorities and measurable outcomes, adapting as market conditions and evidence change. - Make and explain investment and budget allocation recommendations within agreed business guardrails. Forecast the expected impact, monitor delivery against plan and make timely trade-offs to improve customer acquisition outcomes. - Lead performance across large-scale Google Ads, Microsoft Ads and Apple Ads accounts. Set direction for campaign structure, targeting, bidding and optimisation across markets and languages, and assess opportunities in emerging search and discovery channels. - Use automation, scripts, APIs and AI-enabled platform capabilities where they solve a clear customer or operational problem. Evaluate new approaches critically, measure their effect and share practices that improve efficiency or performance. - Shape a disciplined experimentation approach across search ads, extensions and landing-page journeys. Use customer and performance insights to prioritise tests, interpret results and apply learnings to campaign decisions. - Maintain and improve reporting and forecasting. Identify tactical and strategic opportunities, quantify their expected impact and translate them into practical delivery plans against acquisition targets. Team Leadership & Collaboration: - Act as a key strategic partner and subject matter expert within the team. Focus on empowering your colleagues by sharing advanced learnings, fostering collaborative problem-solving, and helping to establish strong communication and best-practice processes that elevate the entire team. - Lead high-impact, cross-channel initiatives and projects - working closely with SEO, Product, Analyst and Paid Marketing teams - to drive holistic user growth and enhance the overall customer journey. Qualifications: - At least 5+ years experience in Paid Search and recognised for deep expertise in the channel. - Experience owning complex, large-scale direct-response search activity and setting a strategy, turning it into an executable plan and remaining close enough to the detail to improve delivery. - Ability to set and use KPIs, forecasts and measurement to prioritise work, make investment trade-offs and explain performance clearly to different audiences. - Curiosity about generative AI and automation in search, and ability to distinguish useful applications from platform or technology hype through careful testing. - Customer-first approach and belief that search marketing should help people find relevant information and make transparent financial decisions. - Understanding of modern tracking, attribution and measurement, and ability to work with analysts and technical partners to assess the quality and limits of available evidence. - Advanced experience with bid management and automation, including implementing or adapting scripts, APIs or equivalent solutions where appropriate. - Ability to influence and challenge others constructively, adapt communication to the audience and build productive relationships across functions and with external partners. - Enjoy developing others, whether through line management or by mentoring colleagues and sharing practical knowledge across the team. ## Skills ### Required - Google Ads - Microsoft Ads - Apple Ads - automation - scripts - APIs - AI - paid search - marketing strategy --- Source: [Apply at jobs.smartrecruiters.com](https://jobs.smartrecruiters.com/Wise/744000159696899-paid-search-senior-manager?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)