# Director, Marketing Communications **Company**: Ford Motor Company **Location**: Detroit, MI **Work arrangement**: hybrid **Experience**: executive **Job type**: full-time **Category**: Marketing **Industry**: Automotive **Wikidata**: https://www.wikidata.org/wiki/Q44294 **Apply**: https://efds.fa.em5.oraclecloud.com/hcmUI/CandidateExperience/en/sites/CX_1/job/73630?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply **Canonical**: https://yubhub.co/job/director-marketing-communications-0355ec50-567/ ## Description Lincoln is Ford’s luxury automotive brand, distinguished by its heritage and commitment to creating thoughtful products and experiences for customers. The Director of Marketing Communications is a pivotal leadership role responsible for setting Lincoln’s communications strategy and owning all paid marketing communications across the brand. ## Responsibilities ### Brand & Communications Strategy - Set Lincoln’s marketing communications strategy, translating customer, business, and vehicle priorities into clear audience, positioning, channel, and measurement direction. - Lead the evolution of brand and nameplate positioning, using customer, cultural, market, competitive, and brand-health insights to guide distinctive, customer-relevant work. - Establish strategic briefs and decision frameworks that align stakeholders, raise creative ambition, and connect investment to measurable brand and business outcomes. ### Integrated Campaigns & Go-To-Market - Own the integrated campaign and go-to-market agenda for Lincoln brand, vehicle launches, nameplates, and priority business initiatives, from annual planning through optimization and learning. - Set paid media and communications direction across audiences, channels, messaging, content, investment, and performance expectations. - Align product, sales, customer experience, agencies, and other stakeholders around coordinated launch and campaign decisions, resolving trade-offs and ensuring disciplined execution. ### Paid Communications Portfolio - Own Lincoln paid communications across media, retail, dealer Tier 3 assets, sales events, Certified Pre-Owned (CPO), social, ambassador programs, experiential marketing, and brand partnerships. - Set portfolio strategies, annual plans, briefs, calendars, content requirements, and measurement frameworks that connect each program to Lincoln brand, vehicle, customer, and business priorities. - Lead retail, dealer Tier 3 content, sales event, and CPO communications in partnership with sales, field, dealer, and retail teams, ensuring customer-facing assets are timely, brand-consistent, and effective across markets. - Direct social and ambassador strategy, including partner selection, content development, governance, activation, and performance measurement. - Build experiential and brand partnership strategies that extend Lincoln’s modern luxury positioning, reach priority audiences, and create distinctive customer experiences. ### Cross-Functional & Agency Leadership - Integrate plans with Lincoln leadership and partners across consumer marketing, product, digital, customer insights, field and dealer operations, sales, customer experience, and global marketing. - Lead agency and external partner relationships, including strategic direction, scopes of work, resource planning, and continuous improvement. - Build alignment among stakeholders with differing priorities; communicate recommendations, risks, and trade-offs and drive timely decisions. - Represent Lincoln Marketing Communications in planning forums and senior-level reviews, clearly connecting communications plans to business and brand objectives. ### Investment, Measurement & Team Leadership - Develop and manage Lincoln’s paid marketing communications, media, production, partnership, experiential, and operating budgets. Allocate resources against customer, brand, and business priorities, clearly communicating trade-offs and expected outcomes. - Establish objectives and measurement plans with research, analytics, and agency partners; evaluate results and convert learning into actionable improvements. - Lead, coach, and develop two Senior Manager direct reports and a large supporting team, including agency and cross-functional resources. Set clear accountabilities and operating rhythms, strengthen organizational capabilities, support career growth and succession planning, and foster an inclusive culture of accountability, collaboration, and high-quality execution. - Navigate ambiguity and changing priorities with sound judgment, maintaining focus on customer impact, brand integrity, and business results. ## Qualifications ### You'll Have... - Bachelor’s degree in Marketing, Advertising, Communications, Business, or a closely related field. - 12+ years of progressive professional experience in marketing communications, brand marketing, advertising, or a related field (or 10+ years of experience with a Master’s degree/MBA). - This role is considered Hybrid based in Detroit, MI. ### You May also Have... - Experience leading automotive marketing across paid media, brand and nameplate communications, retail and dealer Tier 2 assets, sales events, Certified Pre-Owned (CPO), social and ambassador programs, experiential marketing, brand partnerships, and launch activity. - Experience developing communications for a premium or luxury brand and translating brand positioning into distinctive customer-facing work. - Experience leading senior managers and large supporting teams, influencing executive stakeholders, and managing complex agency, dealer, and cross-functional relationships. - Experience managing significant paid media, marketing communications, production, experiential, brand partnership, and operating budgets and prioritizing investment against business objectives. - Strong understanding of paid media strategy and investment, integrated channels, retail and dealer Tier 2 communications, sales events, CPO, social and ambassador programs, experiential marketing, brand partnerships, creative development and production, consumer insights, brand-health measurement, and campaign analytics. - Demonstrated ability to lead through ambiguity, resolve competing priorities, exercise sound judgment, and communicate recommendations with clarity. - Master's degree or MBA in Marketing, Business, Communications, or a related field. ## What you'll receive in return... - Immediate medical, dental, vision and prescription drug coverage - Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up childcare and more - Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more - Vehicle discount program for employees and family members and management leases - Tuition assistance - Established and active employee resource groups - Paid time off for individual and team community service - A generous schedule of paid holidays, including the week between Christmas and New Year’s Day - Paid time off and the option to purchase additional vacation time. For more fresh new jobs, check out [yubhub.co](https://yubhub.co/). ## Skills ### Required - Marketing - Advertising - Communications - Business - Brand Marketing - Paid Media - Integrated Channels - Retail Communications - Sales Events - CPO - Social Media - Ambassador Programs - Experiential Marketing - Brand Partnerships - Creative Development - Production - Consumer Insights - Brand-Health Measurement - Campaign Analytics ### Nice to have - Master's degree or MBA in Marketing, Business, Communications, or a related field - Experience leading automotive marketing - Experience developing communications for a premium or luxury brand - Experience leading senior managers and large supporting teams --- Source: [Apply at efds.fa.em5.oraclecloud.com](https://efds.fa.em5.oraclecloud.com/hcmUI/CandidateExperience/en/sites/CX_1/job/73630?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)