# Senior Lifecycle Marketing Specialist

**Company**: PayPal
**Location**: Chicago, Illinois
**Work arrangement**: hybrid
**Experience**: senior
**Job type**: full-time
**Salary**: $89,000.00 - $127,600.00 Annually
**Category**: Marketing
**Industry**: Finance

**Apply**: https://paypal.wd1.myworkdayjobs.com/en-US/jobs/job/Chicago-Illinois-United-States-of-America/Senior-Specialist--Venmo-Lifecycle-Marketing_R0138422?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_031ad397-a2c

## Description

As a Senior Lifecycle Marketing Specialist, you will develop and execute lifecycle marketing initiatives that drive engagement, conversion, and long-term value across Venmo-owned channels.

You will work cross-functionally to develop and lead lifecycle strategies for Pay with Venmo (PwV), Venmo’s online and in-app checkout experience available across 140K+ merchants.

**Essential Responsibilities:**

- Execute marketing campaigns and initiatives to achieve business goals

- Analyze marketing data to identify trends and opportunities for improvement

- Develop and implement marketing content and materials

- Collaborate with cross-functional teams to ensure alignment with marketing strategies

- Provide insights and recommendations for optimizing marketing processes

- Monitor and report on the performance of marketing activities

**Additional Responsibilities & Preferred Qualifications:**

- Plan, develop, and implement lifecycle growth strategies across email, push, and in-app channels to drive engagement, conversion, and adoption of key Venmo products, with a significant focus on Pay with Venmo.

- Develop lifecycle journeys that move customers from awareness and first-time PwV use to repeat usage across merchants, including acquisition, post-purchase, and re-engagement strategies.

- Analyze campaign performance and customer behavior to identify opportunities for optimization, then translate results and learnings into clear recommendations for leadership and key stakeholders.

- Partner with Data and technical teams to develop audience segmentation, personalization strategies, and measurement frameworks that support targeted lifecycle experiences, including PwV first-use and repeat-use programs.

- Develop creative briefs, guide agency and creative partners, provide feedback, and coordinate reviews with key stakeholders including Legal, Product, Product Marketing, and Brand.

- Design and execute A/B tests across audiences, messaging, timing, channels, and incentives to improve conversion, repeat usage, ROI, and incremental lift.

- Partner closely with Product, Analytics, Marketing Operations, and other cross-functional teams to identify new lifecycle opportunities and continuously evolve the customer experience.

- Refine integrations across marketing tools to ensure accurate campaign tracking, measurement, and optimization.

- Collaborate with Marketing Operations to QA campaigns and ensure high-quality execution prior to deployment.

**Benefits:** At PayPal, we’re committed to building an equitable and inclusive global economy. We offer comprehensive, choice-based programs, to support all aspects of personal wellbeing,physical, emotional, and financial,delivering meaningful value where it matters most.

## Skills

### Required
- marketing
- data analysis
- content development
- collaboration

### Nice to have
- CRM
- lifecycle marketing
- growth marketing
- Braze
- Adobe

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Source: [Apply at paypal.wd1.myworkdayjobs.com](https://paypal.wd1.myworkdayjobs.com/en-US/jobs/job/Chicago-Illinois-United-States-of-America/Senior-Specialist--Venmo-Lifecycle-Marketing_R0138422?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)