# Director, Subject Matter Expert – Growth

**Company**: Mastercard
**Location**: Bogota, Colombia
**Experience**: senior
**Job type**: full-time
**Category**: Consulting
**Industry**: Finance

**Apply**: https://mastercard.wd1.myworkdayjobs.com/en-US/CorporateCareers/job/Bogota-Colombia/R-294096--Director--Subject-Matter-Expert---Growth_R-294096?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_030f21e3-c8a

## Description

As a Marketing Services Growth Subject Matter Expert, you will be responsible for helping teams and clients within the issuing and acquiring context translate business challenges into data-driven growth strategies across the customer lifecycle.

You will combine consulting problem-solving, data-driven marketing and hands-on execution, and will help turn customer and portfolio insights into scalable acquisition, activation, engagement and retention strategies with measurable business impact.

Key responsibilities:

- Lead complex engagements with several workstreams, aligning Mastercard and client stakeholders on scope, governance, risks and decisions.

- Act as a trusted advisor to senior client leaders, combining market, competitive and performance insights into strategic guidance.

- Diagnose growth opportunities using customer, portfolio, transactional and marketing performance data to identify where the biggest opportunities exist across acquisition, activation, engagement, usage and retention.

- Develop end-to-end growth strategies covering areas such as new customer acquisition, cross-sell, onboarding, early engagement, activation, spend stimulation, portfolio optimization, retention and reactivation.

- Translate insights into executable growth initiatives, defining target audiences, value propositions, customer journeys, campaign mechanics, channel strategies, offers/incentives and measurement frameworks.

- Drive a test-and-learn mindset, establishing hypotheses and KPIs, monitoring campaign performance, identifying optimization opportunities and turning results into actionable recommendations.

- Support commercial teams in shaping and selling Growth engagements, helping identify opportunities, structure the solution, articulate the value proposition and define an appropriate scope.

Requirements:

- Undergraduate degree with 15+ years of work experience

- 6+ years of experience in a consulting environment (preferred)

- Strong knowledge of growth and performance concepts

- Experience managing data-driven marketing and hands-on execution, and turning customer and portfolio insights into scalable acquisition, activation, engagement and retention strategies with measurable business impact

- Experience coaching and managing teams across multiple consulting engagements, that involve structured problem solving and stakeholder management

- Experience managing key client relationships, including owning and developing mid and executive-level client contacts

- Knowledge of business KPIs, financials, and organizational leadership

- Ability to identify new business development opportunities, and experience drafting proposals and scoping new opportunities

- Exceptional analytical and quantitative problem-solving skills and ability to structure analyses to form data-driven solutions to ambiguous client challenges

- Ability to manage multiple tasks and clients in a fast-paced, deadline-driven environment

- Advanced Word, Excel and PowerPoint skills required; data analytics expertise preferred

## Skills

### Required
- growth strategies
- data-driven marketing
- customer insights
- portfolio optimization
- retention and reactivation
- Excel
- PowerPoint
- Word

### Nice to have
- MBA
- master's degree
- broad experience working in growth functions for fintechs or startups

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Source: [Apply at mastercard.wd1.myworkdayjobs.com](https://mastercard.wd1.myworkdayjobs.com/en-US/CorporateCareers/job/Bogota-Colombia/R-294096--Director--Subject-Matter-Expert---Growth_R-294096?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)