# Senior Producer, User Generated Experience Strategy (UGX)

**Company**: Electronic Arts
**Location**: Vancouver
**Work arrangement**: hybrid
**Experience**: senior
**Job type**: full-time
**Salary**: $190,500 - $267,300 CAD
**Category**: Engineering
**Industry**: Technology
**Ticker**: EA
**Wikidata**: https://www.wikidata.org/wiki/Q173941

**Apply**: https://jobs.ea.com/en_US/careers/JobDetail/Senior-Producer-UGX/213995?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_01b50ba6-9e1

## Description

Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen.

Central Technology is the force multiplier, accelerating creative opportunity and progress at EA. We’re a world-class community of technologists, innovators, strategists, and orchestrators transforming interactive entertainment. Together, we power the platforms, AI-driven tools, live services, and infrastructure that ensure global scale, secure player experiences, and unlock bold new possibilities.

The Challenge Ahead...

Reporting to the Head of Product in Creative Innovation, you will lead overall execution of EA's UGX (User Generated Experience Strategy) by partnering with technology, legal and product stakeholders across multiple game teams and central teams.

Responsibilities:

- Oversee a central UGX budget and disburse funds at important milestones according to a comprehensive product roadmap.

- Evolve EA’s UGX strategy by integrating new insights and learnings from internal sources and ongoing competitive market analysis.

- Establish KPIs to evaluate the short-term and long-term upside of UGX investments.

- Prioritize competing UGX investment asks against short-term and long-term benefits based on game team and technology requirements.

- Manage a team of producers responsible for owning subsets of studio needs end to end.

- Oversee and drive execution of UGX pillars focusing on moderation, monetization and content creation / curation as funded projects in appropriate teams across the company.

- Evaluate long-term UGX portfolio scenarios in relation to company P&L goals.

- Implement player-centric UGX pillars with an emphasize on driving acquisition, retention, and lifetime engagement.

- Advocate and educate external stakeholders about the significance of UGX and partner with Corporate Communications to drive broad awareness of EA’s UGX strategy.

Qualifications:

- Experience developing and delivering a large-scale UGX program in the videogame industry.

- Experience leading cross-functional teams consisting of both direct and dotted-line reports.

- Demonstrated change management skills: establish new operational guidelines where none exist and lead stakeholders through the journey of developing new capabilities.

- Understanding of basic legal, community, content, and technological opportunities associated with UGX.

- Financial experience in cost modeling and optimization.

- You have navigated a complex, matrixed organization and making decisions based on input from different stakeholders with different priorities.

- 12 - 15 years experience as a product owner of a consumer-facing technology, platform, service or experience.

- BA or equivalent degree in a relevant field.

## Skills

### Required
- UGX strategy development
- budget management
- cross-functional team leadership
- change management
- financial analysis
- product ownership

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Source: [Apply at jobs.ea.com](https://jobs.ea.com/en_US/careers/JobDetail/Senior-Producer-UGX/213995?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)