# Launch Excellence Lead (Sr. Marketing Manager)

**Company**: Pfizer
**Experience**: senior
**Job type**: full-time
**Category**: Marketing
**Industry**: Healthcare

**Apply**: https://pfizer.wd1.myworkdayjobs.com/en-US/PfizerCareers/job/China---Shanghai---Shanghai/Launch-Excellence-Lead_4959586?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_00eb1fd0-252

## Description

ORBU is expected to launch multiple new products in the coming years. To enable launch excellence, strengthen pre-launch readiness and clarify strategic direction, the Launch Excellence Lead (Sr. Marketing Manager) role will be established.

The role will lead pre-launch preparation before the Brand Lead is fully onboarded, serving as the key business interface for product-related matters, working closely with CSI, Market Access, Medical, Marketing, Supply, Regulatory and Global teams.

Key responsibilities:

- Lead pre-launch planning and readiness for ORBU new products before Brand Lead onboarding, including workplan, timeline and key deliverables.

- Serve as the key business interface for new product-related matters, driving cross-functional communication, issue resolution and resource coordination.

- Partner with CSI, Market Access, Medical, Marketing, Supply, Regulatory and Global teams to align launch strategy, approval pathway, access strategy, evidence plan, supply readiness and commercialization plan.

- Drive critical launch milestones, proactively identify risks, dependencies and acceleration opportunities, and establish escalation and decision-making mechanisms.

- Develop initial product strategy, market assessment and mid-to-long-term forecast model based on market insights, competitive dynamics, patient journey and business opportunities.

- Support business case development, prioritization and resource allocation recommendations to inform management decisions.

- Establish launch governance, including project cadence, cross-functional meetings, action tracking, risk management and key decision documentation.

- Ensure a structured handover to the Brand Lead once onboarded, including strategic direction, project status, key risks, stakeholder map and next-step actions.

Requirements:

- 8+ years of healthcare/pharmaceutical industry experience; NPP, new product planning or consulting experience is preferred.

- Proven new product launch experience in marketing or commercial roles, with solid understanding of key processes from early planning to launch readiness.

- Ability to independently develop product strategy, market assessment and mid-to-long-term forecast models, with strong business acumen and analytical capability.

- Oncology experience is preferred.

- Fluent written and verbal English communication skills, with ability to collaborate effectively with Global teams.

- Strong cross-functional communication, coordination and influencing skills, with ability to drive alignment and action in a matrix organization without direct reporting authority.

- Strong project management capability, with ability to independently manage multiple complex projects and deliver key milestones on time.

- Strong structured thinking, problem-solving and risk anticipation capabilities.

- Proficient in PowerPoint, Excel and other office tools; strong forecast modeling and business analysis capability.

## Skills

### Required
- product strategy
- market assessment
- forecast modeling
- project management
- cross-functional communication
- influencing
- problem-solving
- risk anticipation
- PowerPoint
- Excel

### Nice to have
- oncology experience
- consulting experience
- NPP experience

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Source: [Apply at pfizer.wd1.myworkdayjobs.com](https://pfizer.wd1.myworkdayjobs.com/en-US/PfizerCareers/job/China---Shanghai---Shanghai/Launch-Excellence-Lead_4959586?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)