{"data":{"company":{"name":"Right Side Up","slug":"right-side-up","logo_url":"https://logos.yubhub.co/rightsideup.com.png","canonical_domain":"rightsideup.com","editorial":null,"wikidata_id":null,"founded":null,"ceo":null,"founders":[],"hq_location":null,"industry":null,"employee_count":null,"official_website":null,"wikipedia_url":null,"stock_ticker":null,"stock_price":null,"market_cap":null,"revenue":null,"ipo_date":null,"sector":null,"full_time_employees":null,"company_description":null,"twitter_username":null,"linkedin_id":null,"instagram_username":null,"facebook_id":null,"parent_org":null,"country":null,"github_org":null,"github_public_repos":null,"github_followers":null,"github_verified":0,"github_description":null,"github_location":null,"github_blog":null,"github_twitter":null,"stock_exchange":null,"stock_beta":null,"stock_range":null,"stock_is_actively_trading":null,"fmp_image":null,"fmp_address":null,"fmp_city":null,"fmp_state":null,"fmp_country":null,"recent_news":[],"search_interest_index":null,"search_interest_trend":null,"wikipedia_monthly_views":null,"hn_mention_count":null,"hn_top_stories":[],"wayback_first_year":null,"sec_incorporation_state":null,"sec_latest_filing_type":null,"sec_latest_filing_date":null,"sec_filings":[],"research_papers_count":null,"research_citations_count":null,"research_h_index":null,"research_topics":[],"is_federal_contractor":null,"earnings_calendar":[],"industry_canonical":null,"enrichment_sources":[],"last_enriched_at":null},"hiring":{"total_jobs":28,"categories":[{"category":"marketing","count":18},{"category":"consulting","count":9},{"category":"operations","count":1}],"experience_levels":[{"level":"senior","count":16},{"level":"mid","count":2}],"work_arrangements":[{"arrangement":"remote","count":28}],"top_titles":[{"title":"Web Operations and Content Management Consultant (Contentful)","count":1},{"title":"Strategic Operations Manager, AI-Enabled Systems (AI-Fluent) Consultant","count":1},{"title":"SEO Consultant","count":1},{"title":"Senior Affiliate Marketing Manager (Consultant)","count":1},{"title":"Senior Affiliate Marketing & Partnerships Consultant (B2B)","count":1},{"title":"Senior Affiliate Creator Marketing Manager (Consultant)","count":1},{"title":"Programmatic Marketing Consultant","count":1},{"title":"Product Marketing Consultant","count":1},{"title":"Paid Social Marketing Consultant (Fintech)","count":1},{"title":"Paid Search Marketing Consultant (Fintech)","count":1},{"title":"Paid Search Growth Marketing Consultant","count":1},{"title":"Paid Growth Marketing Consultant","count":1},{"title":"Organic Social Media Consultant","count":1},{"title":"Marketing Technology & Mobile Measurement Freelance Consultant","count":1},{"title":"Marketing Analytics Consultant","count":1}],"locations":[{"location":"austin, tx","count":28}],"skills":[{"skill":"Communication Skills","required":6,"preferred":0,"total":6},{"skill":"High-growth Startup Environments","required":0,"preferred":6,"total":6},{"skill":"Data Analysis","required":5,"preferred":1,"total":6},{"skill":"SQL","required":2,"preferred":3,"total":5},{"skill":"Analytical Skills","required":5,"preferred":0,"total":5},{"skill":"SEO","required":3,"preferred":1,"total":4},{"skill":"Influencer Marketing","required":3,"preferred":1,"total":4},{"skill":"Content Strategy","required":4,"preferred":0,"total":4},{"skill":"Affiliate Marketing","required":1,"preferred":3,"total":4},{"skill":"Communication","required":4,"preferred":0,"total":4},{"skill":"GA4","required":3,"preferred":1,"total":4},{"skill":"Fintech","required":2,"preferred":2,"total":4},{"skill":"Segment","required":2,"preferred":1,"total":3},{"skill":"Looker","required":2,"preferred":1,"total":3},{"skill":"Experimentation","required":3,"preferred":0,"total":3},{"skill":"Project Management","required":3,"preferred":0,"total":3},{"skill":"Paid Search","required":3,"preferred":0,"total":3},{"skill":"Paid Social","required":1,"preferred":2,"total":3},{"skill":"Marketing Analytics","required":2,"preferred":1,"total":3},{"skill":"Growth Marketing","required":3,"preferred":0,"total":3}],"salary_stats":null,"job_types":[{"type":"contract","count":25},{"type":"full-time","count":2}],"latest_jobs":[{"id":"job_57945f81-399","title":"Web Operations and Content Management Consultant (Contentful)","source_url":"https://jobs.lever.co/rightsideup/d4ff1cb7-a0aa-444d-9548-6cbdbc5f604d","location":"Austin, TX","job_type":"contract","experience_level":"senior","work_arrangement":"remote","category":"Consulting","description":"<p>Right Side Up is seeking a Web Operations and Content Management Consultant with deep, hands-on Contentful experience to join their talent collective. As a consultant, you will own the day-to-day execution of a company&#39;s website, building and publishing pages, updating copy and creative, and keeping content accurate across a site that is constantly changing.</p>\n<p>Responsibilities:</p>\n<ul>\n<li>Build, update, and publish website content and pages in Contentful, including copy, disclosures, rates, product information, and creative assets.</li>\n<li>Create and update landing pages tied to campaigns, product launches, and business requests.</li>\n<li>QA every change before and after publishing to ensure accuracy, formatting, working links, and correct content relationships.</li>\n<li>Manage a consistent volume of requests, meeting established timelines and prioritizing urgent updates as they arise.</li>\n<li>Execute legal and compliance-driven content updates accurately and on schedule.</li>\n<li>Coordinate with marketing, legal, compliance, product, and engineering partners when updates require review or technical support.</li>\n<li>Maintain strong content hygiene and document completed changes when needed.</li>\n<li>Support the setup and launch of A/B and multivariate conversion rate optimization (CRO) tests in Contentful and help interpret results when an engagement calls for it.</li>\n</ul>\n<p>Requirements:</p>\n<ul>\n<li>3+ years of experience managing or publishing website content in an in-house or similarly fast-paced environment, at the Manager to Senior Manager level.</li>\n<li>Strong, hands-on Contentful experience and can work independently in the platform from day one, without a ramp-up period.</li>\n<li>Excellent attention to detail and QA discipline, particularly when working with regulated or customer-facing content.</li>\n<li>Comfortable managing a high volume of detailed and repetitive content updates through a ticket-based queue.</li>\n<li>Ability to manage multiple requests and shifting priorities independently.</li>\n<li>Clear communication and experience working with cross-functional teams, including legal, compliance, and engineering.</li>\n<li>Web operations experience at either a fast-moving startup or a large enterprise; it is great if you have both, but that is not a requirement.</li>\n</ul>\n<p>Nice to have:</p>\n<ul>\n<li>Experience in financial services, fintech, banking, or another regulated industry.</li>\n<li>Experience building and running conversion rate optimization (CRO) experiments, A/B or multivariate tests, and analyzing results in GA4, Amplitude, or a similar analytics platform.</li>\n<li>Basic HTML/CSS familiarity.</li>\n</ul>","enriched_at":1792839459256},{"id":"job_ebc63fe4-23a","title":"Strategic Operations Manager, AI-Enabled Systems (AI-Fluent) Consultant","source_url":"https://jobs.lever.co/rightsideup/20a96146-26c8-4d77-9377-37bfb998b5b5","location":"Austin, TX","job_type":"contract","experience_level":"senior","work_arrangement":"remote","category":"Operations","description":"<p>We are seeking freelance operations-minded builders who pair process design with hands-on AI and app-building skills to help our clients replace ad hoc tools and manual workflows with durable, scalable systems.</p>\n<p>This role sits at the intersection of operations strategy and full-stack building: someone equally comfortable mapping a messy current-state workflow and shipping the tool that replaces it. Contract projects typically run fifteen to twenty hours per week, staffed against a prioritized backlog and shipped in roughly two-week increments.</p>\n<p>Responsibilities:</p>\n<ul>\n<li>Partner with the client&#39;s product and operations lead to prioritize a backlog of process and systems projects, shipping in roughly two-week increments.</li>\n<li>Map current-state workflows and redesign them into documented, scalable future-state processes.</li>\n<li>Build AI-enabled systems and workflows to support functions like materials logistics, inventory, and fulfillment.</li>\n<li>Build new apps and internal tools using Supabase, Vercel, and similar modern stacks.</li>\n<li>Replace legacy or no-code tooling with durable, secure, permissioned solutions.</li>\n<li>Document and roll out new processes and tools so internal teams can adopt and maintain them independently.</li>\n</ul>\n<p>Requirements:</p>\n<ul>\n<li>5+ years of experience, operator who can own a backlog of projects with light day-to-day oversight.</li>\n<li>Strong experience mapping and redesigning operational workflows for lean, fast-scaling teams, from process discovery through documented, future-state SOPs.</li>\n<li>Full-stack builder comfortable shipping lightweight internal tools end to end, ideally on Supabase and Vercel.</li>\n<li>Track record replacing ad hoc or no-code tooling (Glide, spreadsheets, manual trackers) with durable, scalable systems.</li>\n<li>Broad LLM fluency; comfortable working across model platforms rather than being tied to one.</li>\n</ul>\n<p>Tools &amp; Platforms:</p>\n<ul>\n<li>Supabase and Vercel for full-stack app builds.</li>\n<li>Claude and other frontier LLM platforms; no single-platform dependency required.</li>\n<li>Experience migrating teams off no-code tools onto durable systems.</li>\n<li>Comfortable building and maintaining process documentation and SOPs.</li>\n</ul>\n<p>Why Right Side Up: Join a team that values expertise, flexibility, and meaningful work with some of the most innovative brands in the world.</p>","enriched_at":1792839437126},{"id":"job_9fdc3783-151","title":"SEO Consultant","source_url":"https://jobs.lever.co/rightsideup/9f12ff12-7a87-43c3-8536-c17682074ba8","location":"Austin, TX","job_type":"contract","experience_level":null,"work_arrangement":"remote","category":"Marketing","description":"<p>Right Side Up is seeking freelance SEO Consultants to join their talent collective and support a range of clients across industries. This role is ideal for marketers who combine technical expertise with content strategy to drive organic growth and improve search visibility.</p>\n<p>Projects may include technical SEO audits, content strategy development, keyword research, on-page optimization, and scaling organic acquisition channels. Contract engagements typically range from 10–40 hours per week.</p>\n<p>Responsibilities:</p>\n<ul>\n<li>Conduct technical SEO audits and implement recommendations to improve site health and performance</li>\n<li>Perform keyword research and develop SEO-driven content strategies</li>\n<li>Optimize on-page elements including metadata, internal linking, and site structure</li>\n<li>Partner with content, product, and engineering teams to implement SEO best practices</li>\n<li>Monitor and analyze organic performance using tools such as Google Analytics, Search Console, and SEO platforms</li>\n<li>Identify opportunities to increase rankings, traffic, and conversions</li>\n<li>Support content creation with SEO insights and best practices</li>\n<li>Stay up to date on search algorithm changes and industry trends</li>\n</ul>\n<p>Requirements:</p>\n<ul>\n<li>Strong foundation in SEO, including technical, on-page, and content-driven strategies</li>\n<li>Experience improving organic traffic and search rankings</li>\n<li>Familiarity with SEO tools (e.g., Ahrefs, SEMrush, Screaming Frog, Google Search Console)</li>\n<li>Ability to translate data into actionable insights and recommendations</li>\n<li>Experience working cross-functionally with content, product, and engineering teams</li>\n<li>Strong analytical, problem-solving, and communication skills</li>\n<li>Comfort working across different industries and website types</li>\n</ul>","enriched_at":1792839413040},{"id":"job_8c0b50de-41d","title":"Senior Affiliate Marketing Manager (Consultant)","source_url":"https://jobs.lever.co/rightsideup/e4c11209-7527-47d3-afb7-e3233c80821c","location":"Austin, TX","job_type":"contract","experience_level":"senior","work_arrangement":"remote","category":"Marketing","description":"<p>We are looking for a Senior Affiliate Marketing Manager (Consultant) to join our team as a contract worker. As a consultant, you’ll act as a trusted extension of our team, managing clients while maintaining the flexibility of contract work.</p>\n<h3>Responsibilities</h3>\n<ul>\n<li>Own the day-to-day management of client relationships, providing proactive communication, documentation, guidance, and expertise to client stakeholders.</li>\n<li>Develop and execute full-funnel affiliate strategies that align with our client’s goals.</li>\n<li>Provide full-service, end-to-end program management, from strategic execution and optimization to program operations.</li>\n<li>Source, recruit, and activate high-value partners that drive incremental growth across the full funnel.</li>\n<li>Collaborate with and optimize existing partners to increase exposure and drive incremental growth.</li>\n<li>Effectively manage the client&#39;s channel and media budget, with a focus on driving efficiencies and a strong ROI.</li>\n<li>Provide performance reporting on a regular cadence, highlighting wins, challenges, and new opportunities.</li>\n<li>Manage program operations including commission terms, partner compliance and to ensure partner compliance, commission terms, effective commissioning strategies.</li>\n</ul>\n<h3>Requirements</h3>\n<ul>\n<li>5+ years of hands-on experience managing affiliate programs with proven success in accelerating customer acquisition through a wide array of partnerships.</li>\n<li>Deep understanding of affiliate marketing and eagerness to keep your skills and knowledge up to date with the changes in the industry.</li>\n<li>Demonstrated understanding of how AI is shaping affiliate management, including its impact on recruitment, attribution, and optimization strategies.</li>\n<li>Ability to leverage non-traditional partnerships to drive new customer acquisition.</li>\n<li>Strong written and verbal communication skills; comfortable presenting to leadership, documenting, and putting together reports that illustrate program performance and growth opportunities.</li>\n<li>An analytical approach to performance marketing and decision-making, weaving in data where there is an opportunity.</li>\n<li>Ability to balance strategic thinking and execution; able to shift from big picture thinking to tactical on a dime.</li>\n<li>Relationship mindset and a constant pursuit to grow your network of partnerships.</li>\n<li>Experience in some of our core verticals, such as Retail, Health &amp; Wellness, CPG, B2SMB/Prosumer, FinTech, Subscription &amp; Services.</li>\n</ul>\n<h3>Bonus Experience</h3>\n<ul>\n<li>Experience developing strategy and managing traditional influencer programs and relationships.</li>\n<li>Managing Amazon and TikTok Affiliate programs.</li>\n<li>Background in other marketing channels and a solid understanding of how they can work together to fuel growth.</li>\n</ul>","enriched_at":1792839397387},{"id":"job_4907904e-c79","title":"Senior Affiliate Marketing & Partnerships Consultant (B2B)","source_url":"https://jobs.lever.co/rightsideup/64b70c38-3d0c-4432-b36e-af727935122e","location":"Austin, TX","job_type":"contract","experience_level":"senior","work_arrangement":"remote","category":"Marketing","description":"<p>Right Side Up is seeking a Senior Affiliate Marketing &amp; Partnerships Consultant (B2B) to work remotely. As a consultant, you&#39;ll act as a trusted extension of their team, managing clients while maintaining the flexibility of contract work.</p>\n<h4>Responsibilities</h4>\n<ul>\n<li>Own the day-to-day management of client relationships, providing proactive communication, documentation, guidance, and expertise to client stakeholders.</li>\n<li>Develop and execute full-funnel B2SMB affiliate and partnership strategies that align with client goals, factoring in sales cycles and multiple stakeholders.</li>\n<li>Provide full-service, end-to-end B2SMB partnership program management, from strategic execution and optimization to program operations.</li>\n<li>Source, recruit, and activate strategic partners, including marketplaces, niche industry publishers, agencies, professional communities, consultants, and B2B influencers.</li>\n<li>Collaborate with and optimize existing partners to drive pipeline growth, lead quality, and revenue attribution.</li>\n<li>Deliver compelling presentations and proposals tailored to client needs. Lead contract negotiations and renewals to secure long-term partnerships.</li>\n<li>Effectively manage budgets across affiliate, referral, and partner channels, focusing on pipeline contribution, CAC efficiency, and ROI.</li>\n<li>Provide regular performance reporting, highlighting lead quality, funnel progression, partner ROI, and strategic growth opportunities.</li>\n</ul>\n<h4>Requirements</h4>\n<ul>\n<li>5+ years of hands-on experience managing B2SMB affiliate, referral, or partner programs with proven success in accelerating customer acquisition or pipeline growth through partnerships.</li>\n<li>Deep understanding of B2B buying cycles, attribution challenges, and the partner ecosystem (affiliate, referral, marketplace, and strategic alliances).</li>\n<li>Strong written and verbal communication skills; comfortable presenting to leadership, documenting, and putting together reports that illustrate program performance.</li>\n<li>Analytical approach to partnership marketing and decision-making, weaving in data where possible.</li>\n<li>Ability to balance strategic thinking and execution; able to shift from big-picture ecosystem design to hands-on partner activation.</li>\n<li>Relationship-builder mindset, with experience negotiating contracts, setting partner terms, and growing mutually beneficial partnerships.</li>\n<li>Experience in relevant verticals such as SaaS, FinTech, B2B services, or prosumer subscription models.</li>\n<li>Familiarity with partner tech stacks (Impact, PartnerStack, Everflow, Salesforce, Hubspot, etc.).</li>\n<li>Background in other marketing channels and a solid understanding of how they can work together to fuel growth.</li>\n</ul>","enriched_at":1792839373371},{"id":"job_3b918fd0-ea0","title":"Senior Affiliate Creator Marketing Manager (Consultant)","source_url":"https://jobs.lever.co/rightsideup/ecf49b38-7243-4bea-9fa9-359e4d203bbe","location":"Austin, TX","job_type":"contract","experience_level":"senior","work_arrangement":"remote","category":"Marketing","description":"<p>Right Side Up is seeking an influencer marketing consultant to join their team as a Senior Affiliate Creator Marketing Manager. As a consultant, you will act as a trusted extension of their team, managing clients while maintaining the flexibility of contract work.</p>\n<h3>Responsibilities</h3>\n<ul>\n<li>Own the day-to-day management of client relationships, providing proactive communication, documentation, guidance, and expertise to client stakeholders.</li>\n<li>Develop and execute full-funnel influencer strategies that align with client goals, whether driving awareness or conversions.</li>\n<li>Provide full-service, end-to-end creator program management, including recruitment, gifting, contract development, negotiation, activation, and performance optimization.</li>\n<li>Source, vet, and activate creators across various platforms, including TikTok, Meta, YouTube, Substack, etc., that align with the brand&#39;s voice and target audiences.</li>\n<li>Negotiate deliverables, usage rights, and compensation models with creators, striking a balance between performance goals and budget efficiency.</li>\n<li>Partner with clients and creators on whitelisting and paid amplification campaigns, ensuring creative assets and targeting strategies maximize performance.</li>\n<li>Build and execute compensation strategies using flat fee, CPA, or hybrid models, optimizing for performance while aligning with creator expectations and client ROI goals.</li>\n<li>Collaborate with creators on content planning, briefs, and approvals to ensure brand consistency while maintaining creator authenticity.</li>\n<li>Manage client budgets across campaigns, with a focus on ROI, CAC, and LTV contribution.</li>\n<li>Provide ongoing campaign reporting and insights, highlighting creative performance, content engagement, conversion trends, and new opportunities.</li>\n</ul>\n<h3>Requirements</h3>\n<ul>\n<li>5+ years of hands-on experience managing influencer programs with proven success in driving measurable business outcomes.</li>\n<li>Strong understanding of influencer platforms, content formats, and creator compensation models (flat fee, affiliate commission, gifting, hybrid).</li>\n<li>Excellent communication skills; comfortable building relationships with creators, presenting to clients, and translating campaign results into actionable insights.</li>\n<li>An analytical mindset and ability to use data to optimize creator selection, content formats, and campaign performance.</li>\n<li>Ability to balance strategy and execution, moving fluidly from sourcing and negotiating with creators to reporting and scaling campaigns.</li>\n<li>A natural relationship-builder with a network of creators, agencies, and platform contacts.</li>\n<li>Experience in some of their core verticals, such as Retail, Health &amp; Wellness, CPG, B2B/Prosumer, FinTech, Subscription &amp; Services.</li>\n</ul>\n<h3>Bonus Experience</h3>\n<ul>\n<li>Experience running campaigns on TikTok Shop, Amazon Associates/Creator Connections, LTK, and ShopMy.</li>\n<li>Background in affiliate marketing and/or solid understanding of how other marketing channels can work together to fuel growth.</li>\n</ul>","enriched_at":1792839348786},{"id":"job_e703f571-1f0","title":"Programmatic Marketing Consultant","source_url":"https://jobs.lever.co/rightsideup/04ce5dd6-b6cb-475c-9f18-d7e8b4e075b5","location":"Austin, TX","job_type":null,"experience_level":"senior","work_arrangement":"remote","category":"Consulting","description":"<p>Right Side Up is looking for an experienced Senior Manager, Performance Marketing Consultant with deep hands-on expertise across programmatic media buying, DV360, YouTube, display, video, and broader performance acquisition channels.</p>\n<p>The ideal consultant is highly operational, comfortable working directly in-platform, and able to own both strategy and execution without a lot of hand-holding. They should understand the technical infrastructure behind programmatic buying, know how to optimize complex media environments, and bring a sharp point of view on inventory, measurement, and scalable buying workflows.</p>\n<h3>Responsibilities</h3>\n<ul>\n<li>Own hands-on strategy and execution across DV360, YouTube, display, video, and programmatic buying channels</li>\n<li>Manage campaign setup, optimization, pacing, targeting, inventory sourcing, and budget allocation</li>\n<li>Lead open exchange buying, PMP setup, deal ID management, and broader inventory strategy</li>\n<li>Improve and standardize buying workflows across display and video channels</li>\n<li>Partner with analytics, ad ops, creative, product, and growth teams to improve measurement and campaign performance</li>\n<li>Build scalable media buying infrastructure and establish programmatic best practices</li>\n<li>Align display and video buying with broader app acquisition and growth goals</li>\n<li>Monitor performance trends, troubleshoot platform issues, and communicate clear optimization recommendations</li>\n</ul>\n<h3>Requirements</h3>\n<ul>\n<li>5–8+ years of experience in programmatic media buying, performance marketing, or digital acquisition</li>\n<li>Deep hands-on expertise across DV360, YouTube, display, video, PMP buying, and deal ID management</li>\n<li>Strong understanding of programmatic infrastructure, exchange buying, inventory sourcing, and platform operations</li>\n<li>Experience managing large-scale programmatic and video acquisition budgets</li>\n<li>Experience operating directly in-platform, not only through managed-service or agency-led structures</li>\n<li>Strong analytical and operational mindset with experience optimizing complex media buying programs</li>\n<li>Familiarity with mobile app acquisition and MMPs like AppsFlyer, Kochava, or Adjust</li>\n<li>Prior experience with consumer technology, mobile app, marketplace, or similarly sophisticated growth environments</li>\n<li>Strong communication skills and comfort working cross-functionally</li>\n<li>Ability to operate independently in fast-paced, evolving environments with both strategic and executional ownership</li>\n</ul>","enriched_at":1792839325056},{"id":"job_27227862-516","title":"Product Marketing Consultant","source_url":"https://jobs.lever.co/rightsideup/4f643970-9cac-4a75-92fd-486720fcf784","location":"Austin, TX","job_type":"contract","experience_level":null,"work_arrangement":"remote","category":"Marketing","description":"<p>Right Side Up is seeking freelance Product Marketing consultants to join their talent collective and support a range of high-growth clients.</p>\n<p>This role is ideal for marketers who thrive at the intersection of product, marketing, and sales,bringing clarity to positioning, driving go-to-market strategy, and enabling teams to successfully launch and scale products.</p>\n<p>Projects vary widely depending on client needs and may include early-stage product launches, refining messaging for mature offerings, or building scalable systems for ongoing growth. Contract engagements typically range from 10–40 hours per week.</p>\n<h3>Responsibilities</h3>\n<ul>\n<li>Develop and refine product positioning, messaging, and value propositions</li>\n<li>Lead or support go-to-market (GTM) strategy and execution for new product and feature launches</li>\n<li>Partner with product, growth, and sales teams to align on strategy and priorities</li>\n<li>Create compelling marketing assets such as landing pages, sales decks, one-pagers, and case studies</li>\n<li>Build and execute sales enablement materials to support revenue teams</li>\n<li>Plan and support webinars, product launches, and other demand generation initiatives</li>\n<li>Conduct market, customer, and competitive research to inform strategy</li>\n<li>Identify opportunities to improve conversion, adoption, and overall product-market fit</li>\n</ul>\n<h3>Requirements</h3>\n<ul>\n<li>Strong foundation in product marketing across B2B, B2C, or both</li>\n<li>Experience owning or contributing to GTM strategy and execution</li>\n<li>Ability to translate complex product concepts into clear, compelling messaging</li>\n<li>Comfort working cross-functionally with product, sales, and marketing stakeholders</li>\n<li>Experience with one or more areas such as sales enablement, lifecycle marketing, webinars/events, or content strategy</li>\n<li>Analytical mindset with the ability to use insights to inform decisions</li>\n<li>Adaptability and comfort working across different industries, products, and team structures</li>\n<li>Strong communication and storytelling skills</li>\n</ul>\n<h3>Nice to Have</h3>\n<ul>\n<li>Experience working with early-stage startups or high-growth tech companies</li>\n<li>Familiarity with PLG (product-led growth) or sales-led motions</li>\n<li>Experience supporting both strategic planning and hands-on execution</li>\n</ul>","enriched_at":1792838856587},{"id":"job_00b7f18e-5f9","title":"Paid Social Marketing Consultant (Fintech)","source_url":"https://jobs.lever.co/rightsideup/061dac76-c317-4e6c-924d-eb91f9539591","location":"Austin, TX","job_type":"contract","experience_level":"senior","work_arrangement":"remote","category":"Marketing","description":"<p>Right Side Up is seeking freelance Paid Social Marketers with deep fintech experience to own paid social strategy and execution for clients in regulated, high-consideration categories.</p>\n<p>This is a senior, hands-on specialty: we&#39;re looking for operators who are still building and optimizing in Meta themselves, at meaningful spend, inside businesses where creative review, compliance, and testing rigor are part of the job.</p>\n<p>The work tends to be less about incremental account maintenance and more about taking channels from zero to one and proving what actually drives incremental volume.</p>\n<p>Contract projects typically range from 10 to 40 hours per week, depending on client needs and project scope.</p>\n<h3>Responsibilities</h3>\n<ul>\n<li>Own day-to-day strategy and execution of paid social campaigns, primarily on Meta, across core products and audiences.</li>\n<li>Drive efficient volume against aggressive growth targets, with a focus on improving downstream cost per acquisition or cost per funded customer rather than in-platform metrics alone.</li>\n<li>Take channels from zero to one where needed, with a rigorous approach to testing, validating, and scaling new campaign structures over a 6 to 12 week horizon.</li>\n<li>Set clear expectations and success criteria before launching new initiatives, and run them end to end.</li>\n<li>Partner with data science and analytics teams on incrementality measurement, including geo-based experimentation, beyond standard conversion tracking.</li>\n<li>Continuously optimize creative, targeting, and campaign structure, and drive the creative testing agenda rather than executing briefs handed down from others.</li>\n<li>Extend ongoing optimization into secondary channels where in scope, including YouTube and Trade Desk/OTT programmatic display.</li>\n<li>Translate performance data into clear, prioritized recommendations for internal stakeholders.</li>\n<li>Collaborate with paid search and broader paid media counterparts to align strategy and pacing across channels.</li>\n<li>Navigate creative and compliance review processes without losing testing velocity.</li>\n</ul>\n<h3>Requirements</h3>\n<ul>\n<li>Senior Manager level or above, with substantial hands-on Meta experience building and optimizing campaigns in-platform, not directing an agency or a team that does the work.</li>\n<li>Fintech experience required. Equivalent experience in another regulated, high-consideration financial services vertical will only be considered in exceptional cases.</li>\n<li>Experience managing six figures per month in paid social spend, in an environment with the creative, compliance, and testing rigor of a mid-market or enterprise account rather than primarily SMB-scale accounts.</li>\n<li>Proven track record taking a channel from zero to one, including setting up rigorous testing and validation frameworks.</li>\n<li>Strong experimentation background, including working with data science on incrementality studies such as geo-experiments, not just standard A/B testing.</li>\n<li>Comfortable connecting in-platform performance to business outcomes and unit economics.</li>\n<li>Comfortable operating independently in a fast-moving, evolving organization.</li>\n<li>Trade Desk/programmatic display, OTT, or Paid YouTube experience is nice to have.</li>\n</ul>\n<h3>Tools &amp; Platforms</h3>\n<ul>\n<li>Meta Ads Manager, and familiarity with adjacent paid social platforms.</li>\n<li>Programmatic and CTV/OTT platforms such as The Trade Desk.</li>\n<li>Google Ads and YouTube for secondary channel work.</li>\n<li>Analytics and measurement platforms for incrementality, attribution, and cohort analysis, such as GA4, Amplitude, Looker, Northbeam, Rockerbox, or Haus.</li>\n</ul>","enriched_at":1792838836821},{"id":"job_f81c930e-49a","title":"Paid Search Marketing Consultant (Fintech)","source_url":"https://jobs.lever.co/rightsideup/8589b5dd-83fe-4fc0-9a47-6fd3bdfca51c","location":"Austin, TX","job_type":"contract","experience_level":"senior","work_arrangement":"remote","category":"Marketing","description":"<p>Right Side Up is seeking senior freelance Paid Search Managers to own and scale non-branded search programs for fintech and financial services clients. This is a hands-on operator role, managing structure, bidding, targeting, and testing across Google Ads and Bing.</p>\n<p>Responsibilities:</p>\n<ul>\n<li>Own day-to-day strategy and execution of non-branded paid search campaigns across Google Ads and Bing.</li>\n<li>Drive efficient volume against growth targets, focusing on improving cost per acquisition or cost per funded account.</li>\n<li>Design and run rigorous incrementality tests, including geo-based experiments and holdout methodology.</li>\n<li>Partner with data science and analytics teams on measurement beyond standard conversion tracking.</li>\n<li>Take channels or campaign types from zero to one, with a clear approach to testing, validating, and scaling.</li>\n<li>Set expectations and success criteria before launching new initiatives.</li>\n<li>Continuously optimize campaign structure, bidding, targeting, keyword strategy, and account hygiene.</li>\n<li>Manage significant monthly budgets with clear pacing discipline and forecasting.</li>\n<li>Translate performance data into clear, actionable recommendations.</li>\n<li>Collaborate with paid social, programmatic, and lifecycle counterparts.</li>\n<li>Navigate compliance and legal review processes on ad copy and landing pages.</li>\n</ul>\n<p>Requirements:</p>\n<ul>\n<li>Senior manager level or above with substantial hands-on paid search experience.</li>\n<li>Fintech experience required; equivalent experience in another regulated, high-consideration financial services vertical considered.</li>\n<li>Experience managing mid six figures per month in paid search spend.</li>\n<li>Proven track record taking a channel from zero to one.</li>\n<li>Strong experimentation background, including working with data science on incrementality studies.</li>\n<li>Comfortable owning a channel independently in a fast-moving organization.</li>\n<li>Strong analytical skills, with the ability to turn performance data into recommendations.</li>\n<li>Experience in considered-purchase, high-value consumer categories.</li>\n</ul>\n<p>Tools &amp; Platforms:</p>\n<ul>\n<li>Google Ads and Microsoft Advertising (Bing).</li>\n<li>Search management and bid platforms such as Skai (Kenshoo), Marin, or equivalent.</li>\n<li>Incrementality and measurement platforms such as Haus, Measured, or in-house geo-testing frameworks.</li>\n<li>Analytics and BI tools including GA4, Looker, Tableau, or Mode, plus SQL.</li>\n</ul>","enriched_at":1792838811496}],"category_normalised":[{"category":"marketing","count":18},{"category":"consulting","count":9},{"category":"operations","count":1}],"velocity":{"weeks":[{"week_start":"2026-10-19","count":28}],"trend":"stable","wow_pct":0},"momentum":{"recent_14d":28,"prior_14d":0,"growth_pct":0,"classification":"stable"},"salary_vs_industry":{"company_median":null,"industry_median":null,"percentile":null,"sample_size":0,"by_region":[],"transparency_pct":0,"industry_transparency_pct":0,"transparency_warning":true},"market_share":{"company_jobs":28,"industry_total":28,"share_pct":100,"rank":1,"peer_count":1},"ai_exposure":{"occupation_weighted_score":0.518,"skill_weighted_score":0.527,"top_exposed_titles":[],"top_exposed_skills":[{"skill":"High-growth Startup Environments","count":3,"score":0.648},{"skill":"Lifecycle Marketing","count":3,"score":0.648},{"skill":"Communication Skills","count":3,"score":0.575},{"skill":"SQL","count":3,"score":0.575},{"skill":"Analytical Skills","count":3,"score":0.539},{"skill":"Fintech","count":3,"score":0.513},{"skill":"Data Analysis","count":6,"score":0.502},{"skill":"GA4","count":3,"score":0.44},{"skill":"Influencer Marketing","count":3,"score":0.429},{"skill":"Affiliate Marketing","count":3,"score":0.429}]},"peer_set":[],"skills_lq":[],"geographic_shift":{"current":[{"region":"United States","count":28,"share_pct":100}],"emerging":[{"region":"United States","recent_30d":28,"prior_30d":0,"growth_pct":100}],"shrinking":[]},"seniority_anomalies":{"exec_recent_30d":0,"exec_prior_90d_avg":0,"exec_growth_pct":0,"notable_exec_hires":[]},"posting_dynamics":{"median_days_open":null,"industry_median_days_open":null,"long_open_count":0,"closure_rate_pct":0}}}}